|AKAD3M|KS
Yesterday's Urban - Straits Times weekly fashion supplement - featured local Asian pop star JJ Lin on the backpage.
He was probably wearing Eve Stich which is going for about USD55 right now online. Just wondering if the photo in Urban was touched because the original colour should be a lighter blue.
The brand of JJ Lin's jeans, Akademiks, is a brand with lots of hip-hop cred. It's created by Donwan Harrell and his brother Emmett and a group of partners. Donwan Harrell was a former top Nike designer when he was 25 years old by the way....hence when he set up shop with this New York based clothing company, the streetwear crowds were listening.
But the really premium jeans that came out as an offshoot from Akademiks is PRPS - "purpose" without the vowels and also PuRple ProductS as the denim has purple selvage and purple tabs. Guess where the denim for this range is from? If you guessed US and A (Borat!), give yourself a knock. If you guess glorious nation of Kazakhstan, well....no.
PRPS gets the cotton from Zimbabwe and the cotton is spun into denim on shuttle looms in....Japan! This brand was featured on NY Times sometime ago.
Would I want to wear a pair of denims from Akademiks? Eh....donwan....PRPS? Maybe. But still it's personal preference. I prefer dry or "unprocessed" selvage denim to "processed" ones. And too much detailing can actually spoil the overall look.
He was probably wearing Eve Stich which is going for about USD55 right now online. Just wondering if the photo in Urban was touched because the original colour should be a lighter blue.
The brand of JJ Lin's jeans, Akademiks, is a brand with lots of hip-hop cred. It's created by Donwan Harrell and his brother Emmett and a group of partners. Donwan Harrell was a former top Nike designer when he was 25 years old by the way....hence when he set up shop with this New York based clothing company, the streetwear crowds were listening.
But the really premium jeans that came out as an offshoot from Akademiks is PRPS - "purpose" without the vowels and also PuRple ProductS as the denim has purple selvage and purple tabs. Guess where the denim for this range is from? If you guessed US and A (Borat!), give yourself a knock. If you guess glorious nation of Kazakhstan, well....no.
PRPS gets the cotton from Zimbabwe and the cotton is spun into denim on shuttle looms in....Japan! This brand was featured on NY Times sometime ago.
Would I want to wear a pair of denims from Akademiks? Eh....donwan....PRPS? Maybe. But still it's personal preference. I prefer dry or "unprocessed" selvage denim to "processed" ones. And too much detailing can actually spoil the overall look.
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