mARBLECAKE ALSO THE GAME

I lost The Game!

What is The Game?

Rule 1: Everybody is playing The Game. (You included)
Rule 2: Whenever you think of The Game, you lose.
Rule 3: When you lose, you must announce your loss.

Read the first letters of the top 21 most influential people on Time's list. As voted by internet users.

They spell "mARBLECAKE ALSO THE GAME".
It is not a coincidence.